Effective Trial Management for ISV Partners on Salesforce AppExchange

Abstract

Providing a trial version of your product is not only a desirable feature in the very competitive realm of cloud-based
solutions. It has become an essential task for a very effective go-to-market strategy. The present article discusses the
importance of providing trials and their advantages, together with the many trial options available to Independent
Software Vendors (ISV) partners on Salesforce AppExchange. For efficient promotion of adoption and development
of a go-to-market strategy, ISV partners can leverage their expertise in these aspects to enhance the efficiency of
trials