Improving Clinical Trial Recruitment Through Salesforce Analytics

Abstract

Effective Recruitment for clinical trials is significantly challenging for pharmaceutical companies. An automated solution was
needed to efficiently identify and analyze suitable candidates for clinical trials. Salesforce Analytics significantly reduces the
time and effort needed to sort the most suitable candidates.
First of all, automation can help in gathering and analyzing patient data from different sources and then developing accurate
predictions depending on the patient data. This further helps enhance the success rate of clinical trials. However, there is a need
to consider some considerations such as data security, seamless integration, and employee training which can further enhance
the outcomes of this technological implementation. Improvement in the selection of candidates and reduced delays in the
recruitment process, Salesforce Analytics can streamline the entire trial process. It can also lead to faster drug development and
improved trial outcomes