A Novel Approach for Efficient Conversion Tracking in Mobile Applications: Leveraging EventLinking and Beacon Events

Abstract

In the context of analytics, determining the source of a conversion, such as a user registration or product purchase, is a critical
yet challenging task. Applications typically have multiple entry points leading to these important actions, such as various ads
or UI elements. Product owners seek to identify which entry points are most effective in driving conversions. Traditionally,
applications track these entry points through complex event instrumentation that propagates data from screen to screen, resulting
in high maintenance overhead and increased potential for errors. In this paper, we propose a novel design that simplifies event
instrumentation while efficiently determining the source entry points for conversions. We demonstrate how this design can be
implemented on both the client side and the backend, ensuring robust conversion tracking through analytic events