Evolution of customer communication managementover the decades

Abstract

Customer communication management (CCM) software tools are designed to create and deliver personalized, multichannel communications. It provides business organizations with secure, cost-effective, efficient, and reliable solutions for managing customer communications. CCM tools fit into customer engagement needs in various domains such as insurance, banking, utility, and healthcare. In this article, we will look at how customer communication management had evolved from its early days when
the industry was focused on just the composition and management of documents to providing the best-personalized customer
experience for today's techno-savvy customers